The brand stands out for its conscious sourcing of materials, with Emma and Laura personally rummaging for traditional Bulgarian textiles and using vintage English tablecloths and linens. The use of deadstock fabrics, including recycled materials like pillowcases and aprons, reflects their dedication to sustainable practices. This approach not only reduces waste but also adds a layer of uniqueness to their designs. In short, the brand's use of recycled materials helps minimize chemicals, water, and wastewater in the production process. Furthermore, and despite the high demand for their products from retailers such as Dover Street Market and Matches, the brand still chooses to craft each piece uniquely. Each one of their products that’s being sold is thus one of a kind, conferring the consumers a sense of exclusivity, a status that other brands with higher production do not give them .
The brand's decision to embrace handmade production methods significantly reduces its carbon footprint, aligning with sustainable practices. Chopova Lowena's efforts to trace its supply chain and maintain regular visits to suppliers demonstrate a commitment to transparency and continuous improvement.